Social Media and Marketing

From a marketing perspective, I am very impressed with Whirlpool's #EveryDayCare campaign, which suggests that ordinary household chores are linked to love and community. Previously appliance companies use their marketing to let potential consumers see how much more convenient their lives will be with the latest model. Rather than trying to sell a new product, Whirlpool opened the door to the idea of celebrating the product and acts that are already taking place with their appliances that are in homes. Because appliances are quite frankly under-appreciated purchases, the physical act of doing the chores associated are under-appreciated as well. It made the unseen acts seen and validated the people who frequently do them regardless of how thankless the tasks seem. It also encourages consumers to think of those who are less fortunate and cannot afford to do laundry on a regular basis. Currently on Whirlpool's Facebook page, the company is reaching their customers at a per...

My typical day uses a lot of different digital medias. I start at work by checking my email through Outlook, and my company uses Microsoft 365, so no matter where I am I can log on to the Microsoft site and gain access to my email as well as Microsoft Office applications. I also use Salesforce frequently, a customer relationship management software designed to give all departments access to accounts with different applications and platforms designed for different departments. Salesforce also has a Chatter application where employees can socialize and follow each other much like social media. Our company does not use Chatter much because I think it is seen as unprofessional for too much socializing to take place on the work software. I use Google as a way to fill in missing information, most often address information because I work with many customers that are not from the US originally and are unfamiliar with how our addresses are formatted. Finally, I use social media sites, part...