Social Media and Marketing

Influencers, or popular social media personalities who partner with brands to sell products to their fans, are one of the newest and most effective ways of reaching a generation of people. Millennials are rarely without their phones, and the are on social media more than watching traditional television. YouTube alone is preferred nearly double to traditional television service according to a 2016 Comscore report. As marketers, we know they are online and we know they are consuming digital content, but the trend of using influencers to reach them is an answer to traditional advertisements within that content. The first thing I notice about influencer marketing is the amazing potential. As of 2016 there were more than 2,000 YouTube accounts with more than 1 million subscribers, and that doesn't even take into account other social media sites. That statistic tells me that there are super focused demographics that are compiled in one place and just waiting to be reached. I also ...

From a marketing perspective, I am very impressed with Whirlpool's #EveryDayCare campaign, which suggests that ordinary household chores are linked to love and community. Previously appliance companies use their marketing to let potential consumers see how much more convenient their lives will be with the latest model. Rather than trying to sell a new product, Whirlpool opened the door to the idea of celebrating the product and acts that are already taking place with their appliances that are in homes. Because appliances are quite frankly under-appreciated purchases, the physical act of doing the chores associated are under-appreciated as well. It made the unseen acts seen and validated the people who frequently do them regardless of how thankless the tasks seem. It also encourages consumers to think of those who are less fortunate and cannot afford to do laundry on a regular basis. Currently on Whirlpool's Facebook page, the company is reaching their customers at a per...